Lush Cosmetics has launched a campaign alongside trans-led organizations TransActual and My Genderation to support trans rights and visibility amidst recent controversies. The campaign features window displays, educational materials, and a Liberation bath bomb in trans Pride colors. Aimed at addressing rising hate crimes and healthcare access issues faced by trans individuals, it calls for increased ally support. Keyne Walker from TransActual stresses the necessity of vocal support during turbulent times, while creators Fisher and Hancox describe the initiative as a trans-positive effort promoting awareness and storytelling.
The urgency to support trans rights has never been clearer, especially after the UK Supreme Court's decision that excludes transgender women from the legal definition of a woman.
By launching this campaign with trans-led organizations, Lush aims to reaffirm its commitment to trans rights and visibly support the community during a challenging time.
The new Liberation bath bomb, designed in the colours of the trans Pride flag, is a symbol of this campaign, with proceeds benefitting trans organizations.
Keyne Walker from TransActual emphasized the need for allies to be vocal, stating that this partnership with Lush sends a strong message that trans rights matter.
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