"Icelandair wants to find a terrible amateur photographer, someone with no professional training or experience—and no real interest in gaining any of those skills."
"The request for shoddy work is key to the airline's latest marketing push, as Iceland's landscapes are so stunning that even the worst photographer can take amazing photos."
"The campaign hits at a number of trends that founders and their chief marketing officers predicted would dominate this year: lo-fi content, no-name creators, and experiential campaigns."
"Icelandair's creative hiring initiative also comes amid a tough moment for the industry, as major carriers have started raising prices for consumers due to soaring jet fuel costs."
Icelandair is seeking a freelancer for a marketing campaign, offering $50,000 for at least 10 days of work in June. The airline wants a 'really bad photographer' with no professional experience, emphasizing that anyone can capture Iceland's breathtaking scenery. The campaign aligns with trends in lo-fi content and experiential marketing, aiming to engage consumers. This initiative comes as airlines face rising costs and increased prices for travelers, making creative marketing strategies essential for attracting customers.
Read at Inc
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