Realtors often shy away from being authentic on social media, opting for safe, market-focused posts due to fears of oversharing. Yet, being genuine can lead to significant marketing success. Kati Cattaneo exemplified this by sharing her IVF experience live on Instagram during a crisis, leading to a booming business. With primary lead generation through referrals and social media, she emphasizes the importance of personal storytelling to connect with audiences. The balance between oversharing and professional boundaries remains a challenge for many Realtors today.
Many Realtors hesitate to share their true selves on social media for fear of oversharing. Authenticity, however, can significantly enhance social media marketing efforts.
Kati Cattaneo's experience demonstrates that sharing personal stories, even difficult ones, can connect with audiences and lead to increased business success.
Cattaneo's successful Instagram strategy involved documenting her IVF procedure during a crisis, showcasing vulnerability that resonated with her followers.
The blurred line between professional boundaries and personal sharing in social media requires a nuanced approach, demanding careful consideration of what to reveal.
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