With traditional advertising barred due to legal restrictions and stigma, cannabis creators have risen as essential figures in shaping the culture and marketing of cannabis. As the U.S. cannabis market grows, projected to reach $76.4 billion by 2030, these influencers utilize platforms like TikTok and Instagram to create community-centric economies. Despite facing bans and restrictions on mainstream channels, creators adapt by using coded language and genuine content to enhance engagement. They not only redefine marketing dynamics but also influence legalization and normalization of cannabis, creating deeper connections within multilingual audiences across the globe.
Creators in the cannabis industry are redefining marketing by building community-driven content, largely absent from traditional advertising due to federal restrictions and stigma.
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