The creator economy is evolving from a niche pursuit to a significant industry, attracting serious investments from private equity and banks. At VidCon, panelists highlighted a shift in perception, with the creator economy viewed as an asset class akin to traditional investments. Liz Zavoyskiy noted the importance of identifying high-quality content for investment, while Chris Erwin emphasized the educational gap faced by new investors. Alex Kaplan pointed out a trend towards creators seeking smarter, more appropriate funding solutions, showing their growing sophistication in the industry.
Despite lingering misconceptions that creator content is low-quality or volatile, Zavoyskiy emphasized that if you find the right types of content, it can be both high quality and highly investable.
Chris Erwin urged caution around the hype: 'M&A is considered sexy and exciting, but it's usually not the best thing to do.'
Alex Kaplan remarked that 'Creators have gotten a little bit smarter and a lot more sophisticated on what they look for.'
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