Jodie Stocker Kennedy will be the chief revenue officer at Spotter, focusing on its ad business and reporting to president Nic Paul. Kennedy succeeds Lauren Benedict, who left to join Roku. Paul emphasizes Kennedy's leadership in enhancing partnerships between content creators and advertisers. Spotter collaborates with prominent YouTube creators and claims to have disbursed over $940 million to them. Previously, Kennedy worked at Walmart Connect as a senior director, and she has held significant sales positions at Snap, Hearst, and Condé Nast throughout her career.
"Jodie is the right leader to accelerate our mission on building lasting relationships between the world's most-watched long-form creators with the brands hungry for cultural relevance."
"Her track record of building high-performing revenue teams and crafting breakthrough partnerships will supercharge our ability to package tentpole video drops and creator-led TV-show-style programming for advertisers."
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