TikTok is beta testing a new set of features specifically designed for songwriters. These features include the ability to add a songwriter label and a music tab to showcase songs on their profiles. This development is part of TikTok's strategy to strengthen its connection with the music industry. It is based on insights that 80% of songwriters utilize social media for sharing their work, with 53% of them engaging on TikTok. This move emphasizes that even those who are usually behind the scenes are encouraged to become content creators.
TikTok is currently beta testing Songwriter Features, which are aimed at providing specific tools for songwriters to promote their work more effectively.
The new tools include a songwriter label and a dedicated music tab that allows songwriters to showcase songs they have written on their profiles.
With 80% of songwriters reportedly using social media to share their professional journeys and 53% using TikTok, these features reflect the platform's commitment to the music industry.
This initiative suggests an evolving expectation for everyone in the music industry, including those traditionally behind the scenes, to engage as content creators.
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