Yahoo's creator-led platform, Yahoo Creators, launched in March 2024, reported its most profitable month in June 2025, showing significant growth in revenue and user engagement. Built to capture the rising trend of personality-driven content, the platform now features 135 lifestyle-focused creators. These creators are featured prominently on Yahoo's homepage and receive monetization tools and analytics. Yahoo supports a 50-50 ad revenue split, aiming to enhance community connection in news consumption by integrating creator content within its app and newsletters.
We hear consistently that people want to get their news from other people. They have institutions they trust, but they also really want connections.
Yahoo Creators had its most lucrative month yet in June, marking the highest revenue and engagement levels since launch.
Selected creators have access to monetization tools, affiliate commerce, and audience analytics in exchange for posting on the platform.
Yahoo offers a 50-50 split on ad revenue, comparable to platforms like Substack and YouTube.
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