LinkedIn has launched a new API that allows creators to integrate performance metrics directly into 11 third-party tools, including Hootsuite and Buffer. This update enables creators to access key metrics such as follower growth and post impressions without navigating LinkedIn's own dashboard. The free access for third-party vendors is designed to enhance the relationship between creators and advertisers by providing a clearer understanding of reach across platforms. This strategic move aims to position LinkedIn more prominently in the creator economy and attract advertiser investments.
The new Member Post Analytics API allows creators to plug LinkedIn performance metrics into 11 third-party tools, enhancing their content management capabilities.
Creators can now access key performance metrics like follower growth, post impressions, and video views directly through third-party tools, optimizing their content strategies.
This update marks LinkedIn's strategic move to enhance its appeal to advertisers by streamlining campaign reporting and improving ROI assessment for brand partners.
LinkedIn is committed to making the platform's value accessible to knowledge contributors, facilitating better relationships between creators and advertisers.
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