#advertiser-strategy

[ follow ]
#llm-advertising #contextual-advertising #openai-chatgpt #brand-suitability #news-advertising #adtech #linkedin
Marketing tech
fromExchangewire
2 days ago

Ads and LLMs: Gearing Up for a New Era of Advertising

LLM-integrated ads will deliver contextual, in-conversation, intent-driven promotions, forcing advertisers to adapt creative strategies while accepting reduced control over ad placement.
Marketing tech
fromDigiday
3 months ago

Why advertisers are quietly returning to news-driven media channels

Brand suitability is fluid and increasingly drives advertisers back to news inventory despite emotional risk and politicized cultural shifts.
E-Commerce
fromDigiday
6 months ago

LinkedIn makes it easier for creators to track performance across platforms

LinkedIn introduces an API allowing creators to integrate performance metrics into third-party tools, enhancing management and tracking capabilities.
[ Load more ]