Roblox Launches Creator Rewards Program to Boost Engagement and Payouts - Lindsey Gamble
Briefly

Roblox has unveiled a new initiative called Creator Rewards, aimed at incentivizing creators through financial rewards. Starting July 24, creators can earn Robux based on user engagement metrics, specifically through a Daily Engagement Reward for 10-minute user interactions, and an Audience Expansion Reward for attracting new or returning players. This initiative signifies a strategic shift in Roblox's commitment to its creator community, contributing to an anticipated payout of one billion dollars to its creators within the year, underscoring the platform's growth and the expanding creator economy.
Roblox's Creator Rewards program incentivizes creators by rewarding them with Robux for user engagement, providing a new revenue stream as they attract more players.
The Daily Engagement Reward will pay creators when users spend at least 10 minutes in their experience, while the Audience Expansion Reward encourages bringing in new or returning users.
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