GLORY CEO Marshall Zelaznik emphasizes that creators are crucial to the company's growth strategy, likening them to contemporary TV networks. The premier kickboxing organization is integrating modern cultural trends such as gaming and creator engagement to enhance its appeal. A notable partnership with Jake Paulâs Betr aims to deliver impactful content to the creator community. Zelaznik's vision involves simplifying the content-sharing process, facilitating seamless integration for creators into GLORY's offerings, uniquely positioning the organization in the sports entertainment landscape.
The Kai Cenats of the world have this incredible machine that generates interest and viewership. They're the new linear TV networks for growing a fan base.
Gamers, streamers and creators are always looking for content that'll actually matter to their fans. Our pitch to Betr was pretty simple: we've got compelling stuff.
While others might invite a creator to check out what they're doing, we're bringing the whole thing directly to them. We're really embracing the creator community in a way no one else has.
We're the first group that's taken our core products to these platforms.
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