Live Nation Urban has launched the Creator Network, a new platform designed to reshape the collaboration between creators, culture, and brands. Partnering with Breakr, it enables access to thousands of Black creators, turning traditional media norms on their head. This initiative addresses brands' struggles with authentic cultural engagement, moving past outdated influencer strategies. The Creator Network provides infrastructure, fast payments, and campaign access while leveraging extensive creator data. By activating around meaningful cultural moments, Live Nation Urban aims to connect brands more deeply with Black audiences year-round.
The Live Nation Urban Creator Network offers brands a direct link to thousands of top Black creators while giving creators access to infrastructure and high-profile campaigns.
The Creator Network marks a structural shift in collaboration among creators, culture, and brands, moving beyond traditional influencer marketing to real-time cultural engagement.
The partnership with Breakr allows for real-time payments and access to 55 million creator data points, enhancing the connection between brands and Black audiences.
Brands have shown a desire to connect authentically with Black audiences, leading to the development of the Creator Network to meet this rising demand.
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