"Some people love watching the Super Bowl for the game. Others love it for the commercials. If you're in the latter group, you'll probably have noticed that the ad spots in between commercial breaks during Super Bowl LX last night were dominated by one big theme: artificial intelligence. As noted by AdWeek, the television advertising analytics firm iSpot found that nearly a quarter of all commercials during the 2026 Super Bowl featured AI in some way."
"To be more precise, 15 out of the 66 commercials-or 23% of them-either used AI in their creation (like the entirely AI-generated ad from the vodka maker SVEDKA) or were spots by big tech companies directly advertising their AI services. It's the spots by those big tech companies that show how the race to capture the attention of non-techie consumers has heated up."
Nearly a quarter of commercials during Super Bowl LX featured artificial intelligence either in their creation or as the product being advertised. iSpot reported that 15 of 66 spots (23%) used AI or promoted AI services, including an entirely AI-generated ad from SVEDKA and multiple tech-company service ads. Big technology firms used Super Bowl spots to market AI capabilities after massive infrastructure investments. Combined AI-related capital expenditures by these firms amount to hundreds of billions of dollars. Advertisers aim to grow user numbers and justify those investments by capturing mainstream consumer attention.
Read at Fast Company
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