South Bay officials take a post-Super Bowl victory lap, look ahead
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South Bay officials take a post-Super Bowl victory lap, look ahead
"Hosting three major sporting events marks a major milestone for our region and is a truly historic moment for our city and the South Bay, San Jose City Manager Jennifer Maguire said during Tuesday's City Council meeting. The upcoming basketball and soccer games will further establish San Jose as the South Bay's hub for sports, arts and entertainment, she said."
"A city report on foot traffic in downtown San Jose shows about 459,000 unique visitors to downtown from Jan. 31 through Feb. 8. The biggest day was Feb. 7, when about 153,000 people descended on downtown for the Dom Dolla block party and San Pedro Super Fest event. The city's first use of an entertainment zone downtown, which allows partygoers to take certain drinks outside of bars and restaurants, brought just under 48,000 visitors to San Pedro Square including 22,900 on the Saturday before the Super Bowl."
"This was without question the busiest weekend San Pedro Square Market has ever experienced, said John Burroughs, operations manager for San Pedro Square Market. Saturday alone shattered our previous single-day sales record by more than 30%, and throughout the weekend the Market felt like a nonstop Sharks game rush for nearly seven straight hours. Videos from the weekend showed people packed in so tightly at times that it was difficult for some to move along narrow San Pedro Street, indicating a need for a better crowd-control plan for future events."
San Jose hosted a surge of Super Bowl–related events around Levi's Stadium, with city-organized festivities drawing heavy visitation to downtown from Jan. 31 through Feb. 8. A city report recorded about 459,000 unique downtown visitors during that period, peaking at roughly 153,000 on Feb. 7 for the Dom Dolla block party and San Pedro Super Fest. The city's first entertainment zone drew nearly 48,000 visitors to San Pedro Square, boosting Market sales by over 30% on Saturday. Videos showed extreme crowding on San Pedro Street, prompting calls for improved crowd-control plans. San Jose is scheduled to host NCAA March Madness and FIFA World Cup matches next.
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