""I never thought I'd have the opportunity to work on an ESPN Super Bowl, and I know so many of my colleagues who have been here as long as I have or even longer would say the same thing," said Andy Tennant, ESPN's vice president of Super Bowl planning. "We're the first 24/7 sports network to ever be a rights holder to broadcast the Super Bowl. We see that not only as an opportunity, but we see it as a responsibility.""
""The cross-company initiatives throughout ESPN and the Walt Disney Company began Sunday night with "The Handoff," as Chris Berman anchored the coverage from Super Bowl 60 in Santa Clara, California, before going to Scott Van Pelt, who did a 90-minute Super Bowl wrap-up from SoFi Stadium, which will host its second Super Bowl on Feb. 14, 2027. ESPN, ABC and other Disney networks also have aired "We're Going," a 60-second spot featuring Disney characters along with personalities from ESPN and ABC.""
ESPN is planning a year-round Super Bowl initiative called "Year of the Super Bowl" that will run extensive promotion and programming across ESPN, ABC and other Disney channels. Cross-company initiatives launched with "The Handoff," featuring Chris Berman and Scott Van Pelt, and include a 60-second spot titled "We're Going" with Disney characters and network personalities. Programming highlights include "I Scored a Touchdown," spotlighting 61 players, and "The Biggest Game" podcast hosted by Jeremy Schaap with weekly episodes ramping up toward the NFL draft. Additional content and marketing campaigns will debut throughout the offseason.
Read at ESPN.com
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