"When Super Bowl LX went to halftime, there were two very different choices. Stay on the broadcast and watch Bad Bunny headline the official halftime show. Or flip over to Turning Point USA's "All-American Halftime Show" and see what the alternative looked like. I'm not here to argue which one was better. I'm more interested in the honest question people keep dancing around afterward: Who did you actually watch?"
"If you were watching the Super Bowl live, you were already on the channel when Bad Bunny took the stage. That matters because the official halftime show isn't something you opt into, it's part of the biggest TV broadcast of the year. Early estimates circulating put Bad Bunny's halftime performance at roughly 135 million viewers, once broadcast, streaming, and out-of-home viewing are included."
Super Bowl LX presented two prominent halftime options: the official broadcast headlined by Bad Bunny and a Turning Point USA livestreamed "All-American Halftime Show." The official broadcast retained the largest reach because viewers were already tuned into the game, with early estimates near 135 million across broadcast, streaming, and out-of-home viewing. The Turning Point livestream achieved notable digital success, reporting roughly 5–6 million peak live viewers and over 16 million total views afterward. The official halftime show still commands a national pause of about 15 minutes, while alternative streams reveal audience fragmentation and new viewing choices.
Read at Inside The Star
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