"Snap said on Thursday that it has signed a deal to integrate Perplexity's AI search engine directly within Snapchat. As part of the deal, Perplexity will pay Snap $400 million in cash and equity. The deal gives Perplexity exposure to more than 940 million Snapchat users, who will get answers from its AI engine when they ask questions to the company's My AI chatbot."
"The new feature will be integrated into the app's interface early next year. Snap said it will start recording revenue from this deal from 2026. The deal was announced alongside Snap's Q3 2025 results. The company reported revenue of $1.51 billion, up 10% from a year earlier, though it narrowed its loss to $104 million from $153 million a year ago. The company said its subscription tier, Snapchat+, now has more than 17 million users."
Snap signed a deal to integrate Perplexity's AI search engine directly within Snapchat. Perplexity will pay Snap $400 million in cash and equity as part of the agreement. The integration gives Perplexity exposure to more than 940 million Snapchat users, who will receive answers from Perplexity's AI when they ask questions to Snapchat's My AI chatbot. The feature will be integrated into the app's interface early next year. Snap will start recording revenue from the deal in 2026. Snap reported Q3 2025 revenue of $1.51 billion, narrowed its loss to $104 million, and said Snapchat+ has over 17 million users.
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