"And in the U.S. alone, over 5 billion voice notes were sent in 2025 - that's nearly 10% more than last year!Turns out, hearing someone's voice is still one of the most powerful ways to stay connected."
"Snap says that chat reactions have " become a universal shorthand for love, hype, and affirmation.," while 3 million more people also used stickers to communicate with friends this year."
"Snapchat has also helped to play a role in strengthening relationships, with 40% of Gen Z Snapchatters interpreting Snaps of random moments as a signal that the sender wants to become closer friends."
Over 5 billion voice notes were sent in the U.S. in 2025, a nearly 10% increase from the prior year. Hearing someone's voice remains a powerful way to stay connected. Chat reactions have become a universal shorthand for expressing love, hype, and affirmation. Three million more people used stickers to communicate with friends during the year. Snapchat activity is associated with relationship strengthening, as 40% of Gen Z Snapchatters interpret Snaps of random moments as a signal that the sender wants to become closer friends.
Read at Social Media Today
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