"Snapchat has revealed that direct revenue from its subscription service surpassed a $1 billion annualized run rate in February, potentially giving the social media platform another income stream as advertising sales continue to stagnate. The company said Snapchat+ now has 25 million subscribers, up 10 million year over year. Customers receive access to exclusive features and early access to pre-release updates for $3.99 per month."
"Snapchat clearly sees value in expanding its subscription business, having launched three new tiers last year. The first was Snapchat Platinum, a $15.99-per-month ad-free experience that includes all base subscription features. It then introduced Lens+ in June 2025, which adds exclusive lenses and augmented reality experiences alongside the base features for $8.99 per month. The company also controversially announced a 5GB cap on photos and videos saved in Memories for all users, with the option to increase storage to 100GB for $1.99 per month."
"Snapchat plans to expand its subscription offering to include creators in the near future, according to the company's blog post. Users in the United States will be able to subscribe to specific creators and receive subscriber-only content, priority replies, and ad-free access to their posts. Creators will be able to set their own subscription prices, with Snapchat taking a percentage of revenue."
Snapchat's subscription revenue surpassed a $1 billion annualized run rate in February amid stagnant advertising sales. Snapchat+ reached 25 million subscribers, up 10 million year over year, with a $3.99 monthly base tier offering exclusive features and early pre-release updates. Three paid tiers now exist: Snapchat Platinum ($15.99/month, ad-free), Lens+ ($8.99/month, exclusive lenses and AR), and the base tier. A 5GB cap on Memories was introduced, with 100GB available for $1.99/month. Creator subscriptions will allow US users to subscribe to creators for exclusive content and revenue sharing. About 20% of the audience is under 18.
Read at TechRepublic
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