"The UK arm of Snapchat lost more than $757m during its latest financial year despite its revenue spiking to over $2bn, it has been revealed. For 2024, Snap Group has reported a pre-tax loss of $757.7m (£565.8m), new accounts filed with Companies House show. The latest total is down from the pre-tax loss of $1bn (£746.9m) it posted for 2023. However over the same period, Snapchat's revenue surged from $1.6bn to $2.1bn."
"The results come after Snapchat announced at the start of October that it will start to charge users for storing their photos and videos. The messaging app has allowed people to save and store their previously posted content in its Memories feature since it was introduced in 2016. However, Snapchat said at the start of this month that users with more than five gigabytes (GB) worth of Memories will need to pay to keep them available."
"In a statement announcing the move, Snapchat said: "When we first launched Memories, we never expected it to grow to what it has become today." It added: "It's never easy to transition from receiving a service for free to paying for it, but we hope the value we provide with Memories is worth the cost. "Thank you for trusting us with some of your most precious moments. "These changes will allow us to continue to invest in making Memories better for our entire community.""
Snap Group's UK operation reported a pre-tax loss of $757.7m (£565.8m) for 2024, an improvement from a £746.9m loss in 2023, while revenue rose from $1.6bn to $2.1bn. Revenue growth was driven by more advertisers, stronger auction-based ad demand, and optimisation efficiencies. Average UK headcount fell from 437 to 395. Globally, Snap Inc recorded $5.3bn in revenue with a reduced net loss of $698m. Snapchat will start charging users who store more than five gigabytes of Memories to fund continued investment and improvements in the feature.
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