Snapchat's Bringing Perplexity AI to Snapchatter Inboxes
Briefly

Snapchat's Bringing Perplexity AI to Snapchatter Inboxes
"Starting in early 2026, Perplexity will appear in the popular Chat interface for Snapchatters around the world. Through this integration, Perplexity's AI-powered answer engine will let Snapchatters ask questions and get clear, conversational answers drawn from verifiable sources, all within Snapchat. So how is that different from Snap's "My AI" chatbot, which is also available in the Chat interface? "My AI is powered by Large Language Models like GPT models"
"from OpenAI and Gemini models from Google and has been trained on a diverse range of texts, with additional safety enhancements and controls unique to Snapchat. So, yeah, things might get crowded, but at that price, Snap will deal with that problem when it comes up. As noted, Snapchat says the Perplexity AI bot will become available on Snap sometime in the new year."
Perplexity will be integrated into Snapchat's Chat interface starting in early 2026, enabling Snapchatters to ask questions and receive clear, conversational answers sourced from verifiable references within the app. Snap already offers a separate "My AI" chatbot powered by large language models such as OpenAI's GPT and Google's Gemini, trained on diverse text corpora and augmented with safety enhancements and Snapchat-specific controls. Multiple AI bots will coexist in the Chat interface, creating potential overlap and competition. Snap anticipates managing any resulting crowding or pricing issues and plans to make the Perplexity AI bot available in the new year.
Read at Social Media Today
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