"Starting in early 2026, Perplexity will appear in the popular Chat interface for Snapchatters around the world. Through this integration, Perplexity's AI-powered answer engine will let Snapchatters ask questions and get clear, conversational answers drawn from verifiable sources, all within Snapchat."
"My AI is powered by Large Language Models like GPT models from OpenAI and Gemini models from Google and has been trained on a diverse range of texts, with additional safety enhancements and controls unique to Snapchat."
"So, yeah, things might get crowded, but at that price, Snap will deal with that problem when it comes up."
"As noted, Snapchat says the Perplexity AI bot will become available on Snap sometime in the new year."
Perplexity will appear in Snapchat's Chat interface starting in early 2026. The integration will let Snapchatters ask questions and receive clear, conversational answers drawn from verifiable sources within Snapchat. Snap already offers a My AI chatbot in Chat that is powered by Large Language Models such as GPT from OpenAI and Gemini from Google, trained on diverse texts with additional safety enhancements and Snapchat-specific controls. Multiple in-chat AI options may increase overlap or crowding, but Snapchat intends to make Perplexity available in the new year and manage any operational challenges as needed. The coexistence of source-linked answers and LLM-driven responses will broaden user choices for in-chat assistance.
Read at Marketing Dive
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