"As facial recognition software gets better and better, the internet is getting sillier and sillier. Earlier this year Snapchat launched "face-swapping" a selfie feature that allows you to actually swap your face with someone you're next too. Netflix, with the help of entertainment agency Darewin launched face-swapping ads in France, a first for TV. The genius idea has captured the attention of French influencers and bloggers. The ads include face-swaps for House of Cards, Unbreakable Kimmy Schmidt, Narcos and more."
"Here's video from one of the influencers going through the experience, which also includes an Orange is the new Black prison-themed cafeteria with gourmet food. Watch video! Here's another influencers, face-swapping with Frank Underwood. La bonne idée ?! :) #daredevil #houseofcards #oitnb pic.twitter.com/9eCXfwGptd- Nicolas Garnier (@Nikoslyders) April 23, 2016 A recap (in French) of the full experience can be found here. This is an amazing way to leverage a Snapchat feature that is taking over the internet, offline."
Netflix partnered with entertainment agency Darewin to launch face-swapping ads in France, marking a first for television. The activation used Snapchat's selfie face-swap technology to let participants swap their faces with characters from shows such as House of Cards, Unbreakable Kimmy Schmidt, and Narcos. French influencers and bloggers engaged with the campaign and shared videos of their experiences. One activation included an Orange is the New Black prison-themed cafeteria serving gourmet food to enhance immersion. The campaign translated an online social-media trend into an offline experiential marketing event to attract attention and drive audience engagement.
Read at The Drum
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