"Randy Wootton, Rocket Fuel chief executive, said the Snapchat integration, which augments its available audience by 166 million daily users, would allow it to "provide brand marketers with the most well-rounded video solution," in addition to its AI platform that evaluates media opportunities for advertisers in terms of connecting them to their desired audience. "We're excited to integrate Snapchat into our predictive marketing platform, allowing Rocket Fuel brands to leverage its highly engaged audience, unique ad formats and measurement," he added."
"The Snapchat offering is available to Rocket Fuel customers in the US and UK initially, with the announcement coming the day after it revealed revenues fell 22% year-over-year to hit $90.7m in the second quarter, with revenues from its North American and international operations down 25% and 14% respectively. This resulted in a $18.2m loss for the quarter, although Rocket Fuel's leadership were, as they have been in previous quarterly filings,"
Rocket Fuel became a Snapchat Certified Partner, enabling media buyers to purchase Snapchat inventory including customized filters, long-form video formats and app-install units. Advertisers can measure Snapchat ad performance alongside connected TV, in-stream, outstream video and full episode player units. The integration expands Rocket Fuel's available audience by 166 million daily users and connects to an AI platform that evaluates media opportunities to reach desired audiences. The Snapchat offering is initially available in the US and UK. Second-quarter revenues fell 22% year-over-year to $90.7m, producing an $18.2m loss; North American and international revenues declined 25% and 14% respectively.
Read at The Drum
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