"Betfair is set to use photo messaging app Snapchat to target consumers directly with exclusive odds, starting from this weekend. Betfair will distribute an exclusive 'enhanced double' offering on the social platform on the morning of Saturday's Premier League fixtures: rather than the current odds, the offer will allow customers to place a maximum £10 bet at an exclusive enhanced price."
"We are hugely excited about exploring the potential of Snapchat as a marketing tool, and one that seemed a perfect fit for us as a brand with technology and innovation at our heart. Snapchat is a relatively new, yet rapidly growing social media platform, which I'm certain will play a huge role in the marketing mix of companies going forward."
"Snapchat is a relatively new, yet rapidly growing social media platform, which I'm certain will play a huge role in the marketing mix of companies going forward. To be one of the first brands, and the first betting company, to make use of the platform is very exciting. It has huge potential for us as a business. The first 500 customers to place a bet on the URL will benefit from Betfair's enhanced odds, with only those who follow betfairofficial able to receive the snap."
Betfair will distribute an exclusive 'enhanced double' on Snapchat on the morning of Saturday's Premier League fixtures, offering an enhanced price for a maximum £10 bet. The promotion replaces the current odds for that selection and will be delivered via a snap linking to a specific URL. The enhanced price will apply only to the first 500 customers who place a bet on that URL. Only Snapchat users who follow betfairofficial will receive the snap. Betfair positions the move as technology-driven innovation and sees Snapchat as a rapidly growing platform for future marketing activity.
Read at The Drum
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