"We're excited to bring this to life with Gucci, a House that's always pushed creative boundaries on Snapchat - from AR try-ons to now generative AI. With La Famiglia, we're taking that collaboration a step further, inviting people not just to look at a campaign, but to step inside it and be part of the experience."
"Snapchat has launched a new AI-powered ad activation, partnering with Gucci on its first-ever AI Lens for a luxury brand, which will give Snapchatters the opportunity to view themselves in classic Gucci looks."
Snapchat partnered with Gucci to create an AI-powered ad activation featuring Gucci's first-ever AI Lens for a luxury brand. The Lens enables Snapchat users to view themselves wearing classic Gucci looks through generative AI and augmented reality. The initiative builds on prior AR try-ons and extends the creative collaboration under the name La Famiglia. The activation invites users to move beyond passive viewing and engage interactively with branded fashion experiences. The campaign emphasizes immersive, creative advertising that blends generative AI with AR-based personalization for luxury fashion audiences.
Read at Social Media Today
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