"Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straightforward. Perplexity, for instance, reportedly pulled back on plans to integrate ads into their AI search engine. And internal documents showed the company made only $20,000 in ad revenue in the fourth quarter last year."
"Marketplace's Meghan McCarty Carino spoke with Garrett Johnson, professor of marketing at Boston University, to get a sense of why jumping into the ad business is difficult. More on this Perplexity Ad Chief Departs - from The Information Forget SEO. Welcome to the World of Generative Engine Optimization - from WIRED"
Search engines, social media, e-commerce, and mobile games generate revenue primarily by selling advertising. Making ads work in AI search may not be straightforward. Perplexity reportedly pulled back on plans to integrate ads into its AI search engine. Internal documents showed the company made only $20,000 in ad revenue in the fourth quarter last year. Marketplace's Meghan McCarty Carino spoke with Garrett Johnson, professor of marketing at Boston University, to get a sense of why jumping into the ad business is difficult. Related links note a Perplexity ad chief departure and commentary on generative engine optimization.
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