""Google has probably the greatest business model in the whole industry, and I think they will be slow to give that up," Altman said."
""If Google had really decided to take us seriously in 2023, let's say, we would've been in a really bad place," the CEO said. "I think they would've just been able to smash us.""
""[B]olting AI into web search-I may be wrong, I may be drinking the Kool-Aid here-I don't think that'll work as well as reimagining the whole [business].""
OpenAI plans to sell ads within ChatGPT to monetize a large base of free users and support infrastructure spending. ChatGPT currently records about 800 million weekly active users, with roughly 35 million paying subscribers. Ad placements could appear as soon as early 2026 and help fund a roughly $115 billion infrastructure plan by 2029. Google initially moved slowly to center generative AI in its products, especially search, which historically generated substantial ad revenue from traditional search results. Google has developed AI search experiences and is experimenting with ads, while competitors question how well AI search ads will monetize compared with existing search ad systems.
Read at Fast Company
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