"The Product Network shows items from across participating merchants where? Shop App? even if it that item isn't carried by the store any given person is browsing. For example, someone buying home supplies from a Shopify merchant's site might search for "organic cleaning supplies" or some particular soap fragrance. If that merchant doesn't carry anything that fits the search, the customer could see some of the closest-to options from that seller, interspersed with products from other sellers in the network with items that do fit the bill."
"And the Product Network placements aren't necessarily triggered by a search; they can also natively appear in another merchant's homepage, indistinguishable from other items sold by that merchant. The purchase occurs in one cart, and the shopper has no idea that one item they've bought came from another Shopify merchant. The Shopify Product Network is emblematic of the company's advance into advertising. Shopify has kept ad revenue and ad tech at arm's length, even while tactically monetizing its data and trying to increase the subscription value of its ecommerce product suite, which has come to include data-driven marketing."
Shopify launched the Product Network to surface items from participating merchants across the Shop App and merchant storefronts. Items from other merchants can appear within a merchant's site or app when a customer's search or browsing context lacks matching inventory, with results interleaved from multiple sellers. Placements can be search-triggered or natively embedded on another merchant's homepage, appearing indistinguishable from that merchant's own listings. Purchases consolidate into a single cart so shoppers may be unaware that individual items were fulfilled by different Shopify merchants. The Product Network expands Shopify's advertising initiatives while monetizing merchant data and ad inventory.
Read at AdExchanger
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