"A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in ChatGPT. The main one that is reportedly being thrown around at the AI company is to show sponsored content within the AI responses given by ChatGPT. The Information wrote that OpenAI's 'AI models could prioritize sponsored content to ensure it shows up in ChatGPT responses.' ChatGPT could give 'sponsored information preferential treatment in responses to users' ChatGPT queries.'"
"In recent weeks, ad mockups have included displaying sponsored information in a sidebar to the main ChatGPT response window, according to the person who has seen them. Employees have also discussed showing a disclosure saying that the results include sponsored results, said the person familiar with the discussions. Another option is to not show the ad or sponsored content immediately but later on in the conversation."
OpenAI is exploring multiple ad formats for ChatGPT, with a leading option to display sponsored content inside AI responses. AI models could be configured to prioritize sponsored information so it appears in answers. Mockups show sponsored items in a sidebar and consider adding disclosures that results include sponsored content. Another approach delays ad display until a conversation progresses and a user expresses interest in more information. Employees have discussed different placements and disclosure methods. Public reaction includes concern over preferential treatment for sponsored content and uncertainty about how trust will be preserved.
Read at Search Engine Roundtable
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