"Reality Labs, which includes the Quest VR device and "Meta Horizon Worlds" product, could see potential budget cuts as high as 30% and layoffs as early as January. Instead, that money will likely be redirected to Meta's potentially groundbreaking, definitely-not-just-hype-powered projects, like its AI initiatives and wearable smart glasses. In other words, you're probably better off putting your ad dollars in Roblox instead."
"They say you don't know what you've got 'til it's gone , and that might be truest of all when talking about ads. They paved paradise and put up ... search ads. Back in October, Apple started hinting that Apple Maps - a heretofore ad-free platform - will introduce search ads next year, much to the chagrin of . It's a fitting metaphor, really - because there's only so much real estate left online."
Reality Labs, which covers the Quest VR headset and Meta Horizon Worlds, may face budget cuts up to 30% and possible layoffs as early as January. Funding is likely to be redirected toward AI initiatives and wearable smart glasses. The metaverse vision has lost momentum, prompting marketers to redirect ad dollars to platforms such as Roblox. Apple plans to introduce search ads in Apple Maps next year, opening navigation platforms as new advertising real estate. Declining search traffic is forcing advertisers to seek alternative channels. Consumers generally find location-based ads less invasive, and Apple aims to vet and filter brands that appear in Maps results.
Read at AdExchanger
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