"In July 2023, Musk himself tweeted that "we shall bid adieu to the twitter brand, and gradually, all the birds." That was when Peroff, a Chicago-area attorney specializing in trademark and IP law, saw an opportunity not only to claim the name Twitter but also to use the iconic illustrated logo that was affectionately referred to internally as "Larry Bird.""
""Mere 'token use' won't be enough to reserve the mark," Lemley wrote in an email. "Or [X] could defend if it can show that it plans to go back to using Twitter. Consumers obviously still know the brand name. It seems weird to think someone else could grab the name when consumers still associate it with the ex-social media site of that name. But that's what the law says.""
Musk tweeted in July 2023 that 'we shall bid adieu to the twitter brand, and gradually, all the birds.' A Chicago-area attorney, Peroff, organized Operation Bluebird to claim the Twitter name and its Larry Bird logo and to recreate the platform for commercial brands. Many corporations have pulled back from advertising on X over concerns about extremist content, scams, and pornbots, with Kantar reporting 26% of marketers planning to abandon X. Peroff contends enhanced moderation tools will attract brands. Threads reached roughly 400 million monthly active users and began testing ads. Trademark experts say X could defend the Twitter marks if it demonstrates continued or planned use.
Read at Ars Technica
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