"The about-face came just days after Tibor Blaho, an engineer working on a Chrome extension that offers pre-written prompts for ChatGPT, posted on social media that he had discovered lines of code which heavily referenced ads in a beta version of ChatGPT's Android app, including mentions of "ads feature," "search ad," and "bazaar content." (That beta has not yet been released to the public.)"
"While saying he "hates ads" personally, he added at a 2024 Harvard University fireside chat that he was "not totally against them" and stressed, "I'm not saying OpenAI would never consider ads." He cushioned those comments, though, by saying "ads plus AI is uniquely unsettling to me. When I think of GPT writing me a response, if I had to go figure out exactly how much was [a sponsor] paying . . . to influence what I'm being shown, I don't think I would like that very much.""
OpenAI froze plans to introduce advertising in ChatGPT and declared a companywide "code red," redirecting priorities toward improving the chatbot. An engineer discovered ad-related code in a beta Android build, with references to features such as "ads feature," "search ad," and "bazaar content," though the beta is not public. CEO Sam Altman has previously expressed personal distaste for ads while acknowledging the company might consider them, and warned that ads combined with AI could be unsettling if sponsors influenced responses. OpenAI did not immediately comment on the discovered ad code.
Read at Fast Company
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