"Called "Porsche Holiday," the 30-second animated commercial shows a driver elegantly tooling around in his new ride, driving through autumnal scenery on a mountainside road and then a cool sea of glass and concrete as the Sun sets on a city. It's done up in striking 2D-looking animation with precise lines, pleasing geometry, and eye-popping colors - an ad seemingly done right for a change."
"Though Porsche made no specific mention of AI, people reading between the lines quickly took that to mean that the automaker was quietly bragging about not using the tech, and hailed it as a victory. "Can't wait for more of this anti-AI rebound," one user wrote. "Amtrak has been hiring artists to create original animations as well," observed Nathan Allebach, a creative director. "As slop races us to the bottom, real art signals craft, prestige, and trust.""
"And ads, the most commercial art form of all, have both been a useful gauge of how companies have been willing to experiment with the tech and of the public reaction to it, which has been largely pretty negative. Coca-Cola, for example, unleashed a ghoulishly uncanny iteration of its "Holidays Are Coming" last month that sparked outrage over how overtly ugly it was. McDonalds, too, released an AI-generated ad that proved such a disaster that it sheepishly pulled it entirely."
Porsche released a 30-second Christmas-themed animated commercial titled "Porsche Holiday" featuring a driver cruising through autumnal mountainside roads and a modern cityscape at sunset. The ad uses striking 2D-looking animation with precise lines, geometry, and vivid colors. Behind-the-scenes material revealed a blend of hand-drawn sketches and CGI produced by Parallel Studio in Paris. Porsche made no explicit mention of AI, and many viewers interpreted the technique as a statement about not using AI, which helped the ad go viral. Viewers praised the artisanal feel and contrasted it with recent AI-generated ad missteps from other brands, contributing to a broader debate about AI in commercial art.
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