"The Interactive Advertising Bureau (IAB) has provided the agenda of its Annual Leadership Meeting, a three-day event on February 1-3. It's in Palm Springs, and promises "the brightest minds and boldest voices in digital media." We see audio called out twice in the detailed agenda, which transpires across seven content tracks. One of those mentions is for a session titled Beyond the Feed: Winning with High Impact Channels, which calls out "the unique strengths of audio.""
"Greenlee has rebuilt the show's technical infrastructure, and the podcast will be hosted on the Blubrry platform as in the past. The new format will feature a roundtable of regular participants; they are unidentified as of now, but promised to be 'trusted voices' that bring a range of familiar perspectives each week. 'I won't sugarcoat it,' Greenlee says. 'It feels very weird doing this without Todd Cochrane, who left us a few months ago. We miss him deeply.'"
"Measuring infinity Kind of. This is really about a recently announced upcoming report from Edison Research: The Infinite Scroll: A TikTok Report. Edison asserts that it occupies a uniquely insightful position to offer a holistic view of how Americans (13+) use TikTok, and to gather their thoughts and perceptions of the platform. The report will be revealed via a webinar, titled as above, on Wednesday, December 2. Regis"
The IAB Annual Leadership Meeting will occur February 1-3 in Palm Springs with seven content tracks that highlight audio across sessions such as Beyond the Feed: Winning with High Impact Channels and The New World of Screens, Signals, and Outcomes. Rob Greenlee is reviving the New Media Show on the Blubrry platform with a roundtable of regular, unnamed participants and will address the 2026 Podcast Hall of Fame inductees; Greenlee acknowledges the absence of Todd Cochrane. Edison Research will publish The Infinite Scroll: A TikTok Report and will reveal findings in a webinar on Wednesday, December 2, aiming to profile Americans 13+ on TikTok usage and perceptions.
Read at RAIN News
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