"California is threatening to suspend Tesla sales in its biggest US market for 30 days if it doesn't change its advertising practices."
"The suspension of sales in California is a penalty for allegedly misleading consumers about its driver-assistance technology, the state's motor vehicles department said Tuesday."
""We're really asking Tesla to do their job, as they've done in other markets, to properly brand these vehicles," said Steve Gordon, director of the California Department of Motor Vehicles."
California's Department of Motor Vehicles is threatening to suspend Tesla vehicle sales in the state for 30 days unless Tesla changes its advertising practices. The penalty targets allegedly misleading claims about Tesla's driver-assistance technology and aims to address consumer confusion. Tesla has 90 days to appeal the decision or come into compliance before the suspension takes effect. DMV director Steve Gordon said regulators are asking Tesla to properly brand these vehicles as it has done in other markets. A 30-day suspension would be a costly blow to Tesla's largest U.S. market and could affect sales and reputation.
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