"The streamer has introduced what it calls Arrival Ads, which will appear on the page where you select your profile. In an announcement geared toward advertisers, NBCUniversal calls the ads an opportunity for clients to get "high-impact visibility across nearly all daily active users." NBCUniversal's pitch uses language only a marketer could love. The ads are an "interactive brand moment," it says, "demonstrating how technology and world-class storytelling can fuel engagement, fandom, and full-funnel performance." Translation: Here's another way for us to make money and for you to get your products in front of a captive audience. (And maybe annoy people enough that they'll upgrade to the ad-free tier.)"
"Ad-supported Peacock Premium costs $10.99 per month or $109.99 per year. Ditching the ads costs $16.99 per month or $169.99 per year. Recommended by Our Editors NBC Universal also touted a new tool it calls "Contextual Targeting," which uses AI-powered monitoring to introduce the most relevant ads during live events. Plus, it will expand Pause Ads, an option that shows ads when people pause what they're watching."
Peacock introduced Arrival Ads that appear on the profile-selection login page for ad-supported subscribers. NBCUniversal markets the ads as offering "high-impact visibility across nearly all daily active users" and as an "interactive brand moment" meant to drive engagement and full-funnel performance. Example creative can occupy a large portion of the login screen beside profile photos and settings. NBCUniversal also promotes AI-powered Contextual Targeting for live events and an expansion of Pause Ads. Ad-supported Peacock Premium costs $10.99 monthly ($109.99 yearly); ad-free Peacock costs $16.99 monthly ($169.99 yearly). Peacock lost $217 million in Q3 2025 and reported 41 million paying customers with no subscriber growth since the start of the year.
Read at PCMAG
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