""The McDonald's ad emphasizes all that is negative about the holiday season, and the suggestion that McDonald's is a respite from such negative experiences is not credible,""
""It is likely that a very unhappy human came up with the idea of denigrating the holiday experience, even if AI was used to create part of the ad.""
""We generated what felt like dailies - thousands of takes - then shaped them in the edit just as we would on any high-craft production,""
""This wasn't an AI trick. It was a film.""
McDonald's Netherlands released a 45-second satirical holiday commercial portraying chaotic, negative holiday moments and suggesting people hide out in McDonald's until January. The spot, produced by TBWANEBOKO with Sweetshop and directed by Mark Potoka and Matt Spicer, showed mishaps like overloaded gift bags, tangled lights, burned cookies and cooking fires. Viewers reacted negatively, calling the ad odd and criticizing its reliance on AI-generated material. A marketing professor said the ad's positioning of McDonald's as a credible refuge from holiday negativity was not believable. Sweetshop said AI generated thousands of takes that were then shaped in high-craft editing.
Read at San Diego Union-Tribune
Unable to calculate read time
Collection
[
|
...
]