"Some are die-hard fans whole up in their man caves, some are tweeting away talking about their favorite ads, and others - like yours truly - are taking it all in at their local pub. The Drum is covering the ads, and by default watching the game, from a lively bar in Astoria, Queens, sharing patrons' reactions to their favorite and least favorite spots, and sharing what the Twitter-verse thinks of this years' expensive adverts."
"According to Comscore,14% more minutes are spent on Twitter on Super Bowl Sunday compared to the three prior Sundays, and there's a to 3% decrease in minutes spent on other social platforms. Twitter is abuzz, and so is this bar. What worked, and what didn't? And if you think we missed anything, click here for a full, quick-hitting list of Super Bowl ads. Pregame According to Salesforce, people online two hours before the game were talking most about Pepsi, Doritos and Avocados from Mexico."
"Teasing an ad before the game appears to be the way to go. Research from Crimson Hexagon showed 42% of tweets around brands and commercials over the last three weeks were around campaign teasers or trailers. Analytics from iSpot show that Expensify's music video teaser garnered serious online buzz with a digital share of voice of more than 6%, landing it in the top five of pregame chatter."
Over 100 million US viewers tune into the Super Bowl, concentrating advertisers' reach. Twitter activity spikes on game day, with Comscore reporting a 14% increase in minutes spent on Twitter and a small decrease on other social platforms. Pregame chatter focuses on Pepsi, Doritos and Avocados from Mexico, and teaser campaigns generate substantial conversation; Crimson Hexagon found 42% of recent tweets about brands and commercials were about teasers. iSpot ranked Expensify's teaser in the pregame top five. During the game, brands like Bud Light, Pepsi, Mercedes Benz, Doritos and Avocados drove online discussion, while T-Mobile captured bar attention among millennials.
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