""I would be assigned a team and have to fire half the people. Then I'd have to rebuild the process and rebuild the team. I did three or four cycles of that in 15 months, and I just got so insanely burnt out," he says. "I just randomly started getting [stress-induced] vertigo, to the point where I was bedridden for days at a time. Like, I couldn't stand up without falling over.""
""In the very early days, I used AI a lot for brainstorming: figuring out, like, how do I market this thing?" he says. "Then it became kind of like a marketing editor, and then I started using it with my clients. And from there, it went wild.""
Daniel Hebert transitioned from marketing into SaaS sales at a high-growth startup in 2018 and later led the sales team. Market downturn in 2022 forced multiple rounds of layoffs and repeated team rebuilds, which Hebert managed as head of sales and which produced severe burnout and stress-induced vertigo that caused days-long bedrest. Hebert resigned shortly before an anticipated acquisition and began independent sales coaching in early 2023. He initially used AI for brainstorming and marketing, then as an editing and client tool, and ultimately adopted an AI-powered app builder to create scalable, non-time-dependent products.
Read at Fast Company
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