"it's relatively easy to create a vibe coding tool."
"Every feature that we put out, we know that's going to take either a few weeks or a few months for competitor to copy,"
"It's very, very, very hard to create a platform that could help people build products they'll actually use, that are functional, that are complex enough for real-world use cases,"
Maor Shlomo built Base44, a vibe coding startup, and sold it to Wix for about $80 million. Vibe coding tools let users build software by prompting AI, but the visible interface and feature set are the easiest parts to replicate. Competitors can copy features in weeks or months, leaving startups that depend mainly on prompting or light model fine-tuning with fragile defensibility. Durable differentiation requires deeper infrastructure—built-in databases, authentication, user management, analytics—plus many layers of integrations and careful agent adaptation and tuning to handle complex, real-world projects. Base44 is on track for $40–50 million ARR by end of 2025.
Read at Business Insider
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