"YouTube reported ad revenue increased 9% to $11.38 billion in the fourth quarter, but missed analysts' average estimates of $11.84 billion. YouTube's overall revenue, including ads and subscriptions, came in at $60 billion in the full financial year, up 17% compared to a year earlier. The company said that YouTube's $8 per month, ad-free premium tier is seeing strong traction, but didn't specify any numbers. It added that YouTube Premium also saw strong growth."
"YouTube Shorts recorded 200 billion average daily views in the quarter, the same as last year, but in some countries, ads on short-form video earn more than in-stream ads on a per-hour basis, the company said. Pichai also highlighted podcasts as a growing format, with viewers watching 700 million hours of podcasts from their TVs in October. YouTube said that its AI features are seeing traction, and more than 1 million channels are using its AI creation tools."
YouTube has 325 million paying users across Google One and YouTube Premium, up from 300 million three months earlier. Ad revenue grew 9% to $11.38 billion in the fourth quarter, while full-year revenue reached $60 billion, up 17% year-over-year. The $8 per month ad-free Premium tier is gaining traction and Premium overall showed strong growth. New YouTube TV plans with over 10 genre-specific packages are planned. Shorts delivered 200 billion average daily views, with short-form ads earning more per-hour than in-stream in some countries. AI creation tools are used by over 1 million channels, and 20 million consumers used the Gemini-powered discovery tool in December.
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