"Chris Hall is an ecommerce entrepreneur turned media operator. His new "Ecomm Cowboy" show broadcasts live Monday through Friday on X and YouTube. The mission, he says, is twofold: deliver daily news to sellers and offer companionship to those working alone. Chris first appeared on the podcast in 2023 as the marketing head of a D2C brand. In this our latest conversation, he addresses his goals for Ecomm Cowboy, production challenges, and, yes, the power of AI tools for one-person brands."
"I've contemplated the concept for years, with two missions. First, ecommerce owners are on the bleeding edge of the ever-changing internet. We cover the top news stories, retail developments, direct-to-consumer topics, artificial intelligence - anything related to selling online. Second, working from a laptop at home is common in the ecommerce industry, but it's intensely lonely. For many, it's a dreadful experience. So I hope Ecomm Cowboy is also a place where people can have a companion of sorts and interact."
Chris Hall founded Ecomm Cowboy, a startup media company broadcasting live Monday through Friday on X and YouTube. The show focuses on current and future ecommerce topics so operators can survive and thrive. The mission combines delivering daily news about retail, direct-to-consumer, and AI with providing companionship and interaction for often-lonely ecommerce operators working from home. Typical episodes run an hour with one or two guests, and Hall prepares three to four hours each day with plans to expand runtime. Hall emphasizes production challenges and the use of AI tools to scale a one-person media operation.
Read at Practical Ecommerce
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