"The new AI features include a conversational tool to help suppliers better understand Scintilla's data, another tool offering summaries of customer survey results, and enhanced marketing and advertising strategy recommendations. The conversational tool, available early next year, will help assist users on what specific metrics mean, how to use them in their business and how they are calculated. Scintilla tracks metrics, such as sales, category performance, customer penetration and web traffic, from Walmart's stores and e-commerce platforms."
""That tends to always be the first point of education: getting people to actually have a single version of truth, including the metrics they're reading themselves and how they define it," said Mark Hardy, head of Walmart Data Ventures. "This is helping users become more sophisticated themselves, in terms of the application of the data to the business decisions they have to make and making sure that there is one consistent way of applying it.""
Walmart is launching AI capabilities for Scintilla, its first-party data platform for suppliers and merchants. The platform will gain a conversational assistant to explain metrics, survey-summary tools, and enhanced marketing and advertising recommendations. Scintilla aggregates store, supply-chain and customer behavioral data to identify conversion points across physical and digital channels. The conversational feature will be available early next year and will clarify metric definitions, calculations and business applications. Suppliers are expected to benefit most by applying customer-related metrics alongside traditional operational data to make more consistent, data-driven decisions about placement, inventory and promotional strategy.
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