#retail-data
#retail-data
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#e-commerce #advertising #digital-marketing #retail-media #marketing #ai #retail-strategy #consumer-behavior
#retail-media
Marketing
fromDigiday
6 days agoCreator content has become critical for retail media networks
Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
6 days agoCreator content has become critical for retail media networks
Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
#ai
Marketing tech
fromThe Drum
9 hours agoIn ctrl or out of touch? The ninth P of marketing revealed
AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAol
7 hours agoHow AI is reshaping brand visibility: What businesses need to know
AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
7 hours agoHow AI is reshaping brand visibility: What businesses need to know
AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Business intelligence
fromFood & Beverage Magazine
3 days agoLeveraging Digital Tools for Restaurant Success: A Guide for Foodservice Professionals - Food & Beverage Magazine
Embracing technology and data analytics is essential for enhancing operations and guest experiences in the food and beverage industry.
fromDigiday
2 months agoAI is changing how retailers select tech partners
Surveys suggest customers want to use AI for shopping and to see AI tools from retailers. In a CI&T survey conducted in 2025, 58% of 1,040 U.S. consumers said retailers should use AI to improve the shopping experience, and almost 75% said they were already using AI tools at least occasionally in their path to purchase. In a separate survey from Gartner last March, 56% of millennials said they would be willing to let AI handle or assist with some of their shopping tasks.
Artificial intelligence
Business intelligence
fromLondon Business News | Londonlovesbusiness.com
1 month agoHow AI is transforming retail demand forecasting - London Business News | Londonlovesbusiness.com
AI-driven forecasting tools are becoming essential for retailers to navigate volatile markets, reduce inventory risk, and maintain margins in unpredictable economic conditions.
Marketing tech
fromwww.independent.co.uk
1 month agoIlluminating blind spots in store strategy execution
Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.
fromThe Business of Fashion
2 months agoHow Integrated Technology Is Reshaping Retail Operations
The technology underpinning retail operations is under scrutiny in 2026 as fashion executives look to streamline systems with the aim to unlock efficiency, cut costs and meet consumer expectations for speed and personalisation in the shopping journey. At the retail event Lightspeed Edge on 12 January, Lightspeed - the unified point-of-sale (POS) and payments platform for SMEs such as Apricot Lane Boutique and Neal's Yard Remedies - convened industry leaders to explore the strategic imperative for integrated technology ecosystems over siloed systems.
E-Commerce
fromForbes
2 months agoHow To Take Advantage Of Technology In CPG Marketing
Statistics from the 2025 holiday shopping season clearly show that AI is playing a huge role in how people shop. But new research from retail payment platform Adyen found that many consumers are ready for AI to become their personal shopper. Just over half-51%-said they're open to letting AI take over the entire shopping process, including making final purchases. Millennials are the most willing to let agents do their shopping, with nearly three in five saying they are ready for such a shift.
E-Commerce
fromThedrum
1 month agoTools retailer grows revenue by 180% in 10 months
Given that ParkerBrand had allocated greater resources to paid media, higher performance objectives were set for 2019. Overall, the goal was to grow revenue rapidly over a short period of time whilst maintaining the return on ad spend (ROAS) to remain profitable. This translated into the following objectives: Achieve a minimum of 10:1 ROAS "Grow revenue as much as possible" from a year-on-year perspective
E-Commerce
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