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Marketing tech
fromDigiday
1 day ago

Kroger launches AI-generated email digest for suppliers

Kroger's 84.51° launched Agent Monday, an AI-generated weekly insights email pulling Stratum retail data to provide brands with customizable performance and trend reports.
Data science
fromDigiday
3 weeks ago

Walmart develops AI tools to help suppliers better understand customer data

Walmart will add AI tools to Scintilla to help suppliers interpret first-party data, summarize surveys, and improve marketing, advertising and operational decisions.
fromDigiday
1 month ago

Advertising Week Briefing: Amazon is primed to take over the ad industry

Amazon's ad ambitions now reach well beyond the simple "sponsor my product" paradigm. Its presence spans audio, gaming, sports, and streaming content - all areas where it can both insert itself and monetize. More lucratively, Amazon controls trillions of data points from its retail business, giving it a unique ability to connect exposure to actual purchasing behavior (i.e., measurement). Combine content reach with direct shopper signals, and you get a formidable pitch to advertisers.
Marketing tech
US politics
fromFortune
4 months ago

Consumers saw a double whammy of bad news in May, pulling back on spending as inflation heated up

Consumer spending in May fell, indicating declining consumer confidence and a potential economic slowdown.
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