"The Interactive Advertising Bureau (IAB) is pushing the industry towards greater structure in the AI era, unveiling its Building a Competitive Commerce Media Ecosystem guide at its Connected Commerce Summit in New York. The framework sets out how commerce media networks can evolve beyond rapid expansion into a more mature phase defined by operational efficiency, measurable performance, and sustainable growth."
"Publicis Groupe reported its 20th consecutive quarter of growth, with 6.4% gross revenue growth and 4.5% net revenue growth in Q1 2026. While slightly softer than last year, the results highlight the scale of its AI integration, with 86% of revenues now tied to AI-powered services, reinforcing how deeply embedded the technology has become in agency models."
"The Federal Trade Commission is reportedly in settlement talks with major agency groups including Publicis Groupe, WPP, Dentsu, Havas, and Horizon Media over an antitrust probe into alleged coordinated ad boycotts. The case reflects intensifying scrutiny over how collective media buying power is exercised in the market."
Advertising, streaming, and regulation are increasingly interconnected as platforms prioritize monetization while facing scrutiny. The IAB introduced a guide for evolving commerce media networks towards operational efficiency and sustainable growth. Publicis Groupe reported continued growth, with a significant portion of revenue linked to AI services. Freely launched 'Spotlight Channels' for CTV partners, enhancing its live TV guide. Regulatory pressures are mounting, with the FTC in talks over an antitrust probe involving major agency groups, reflecting concerns about collective media buying practices.
Read at Exchangewire
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