""The simplest answer is the consumer here was ready before the infrastructure was," says Nawaz, "The UAE has one of the highest smartphone penetration rates in the world, a population that is overwhelmingly young and working-age, expat-majority, and everyone has a loaded digital wallet.""
""Talabat and Noon processed nearly 80% of their 2025 orders through Apple Pay, Samsung Pay, and other digital wallets," highlighting the shift towards cashless transactions in the region."
""The logistics scaffolding that makes sub-30-minute delivery possible includes dark stores, micro-fulfillment centers, and rider networks, which have been constructed at a pace over the past two to three years.""
""Dubai CommerCity is building dedicated q-commerce infrastructure, while government policy is reinforcing the momentum: the UAE Central Bank has set a target of 90% cashless transactions.""
Quick commerce in the Middle East and North Africa has transitioned from novelty to necessity due to high smartphone penetration, cashless payment adoption, and improved dark store infrastructure. The region's q-commerce market is now attracting significant advertising investment. Demand for quick commerce existed before the infrastructure was ready, with consumers prepared for digital transactions. Logistics for rapid delivery have developed quickly, including dark stores and micro-fulfillment centers, supported by government policies promoting cashless transactions.
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