""We're at the beginning of a fundamental shift in commerce - moving from clicks and channels to intelligent agents that guide decisions, discovery and transactions," Andrew Lederman, vp of global digital commerce at Mondelez, wrote on LinkedIn sharing the job post."
""Everyone right now, very fairly, needs to prioritize [agentic commerce] because it's a frightening shift from the way they're used to approaching consumers," Mike O'Donnell, svp of innovation and business transformation at Flywheel, told Digiday."
"By 2030, the global market for agentic commerce will be worth between $3 trillion and $5 trillion, according to McKinsey estimates."
Mondelez is focusing on agentic commerce, where AI bots will shop for consumers, marking a shift in online shopping. The company is hiring a global lead for emerging commerce platforms to shape strategy and build a scalable playbook. Retail partners expect 30% of site traffic to be agentic by 2028, with the global market projected to reach $3 to $5 trillion by 2030. This shift is prompting marketers to adapt to new consumer engagement methods, as platforms like Google and Amazon are already advancing in this area.
Read at Digiday
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