#mondelez

[ follow ]
#generative-ai
fromwww.cnbc.com
2 days ago
Marketing tech

Oreo-maker Mondelez to use new generative AI tool to slash marketing costs

Mondelez uses a generative AI tool to cut marketing content production costs by 30–50% and aims to produce short TV ads for major events.
fromThe Verge
2 days ago
Marketing

Oreo-maker Mondelez will use AI for TV ads next year

Mondelez is using generative AI for marketing, spending over $40 million on a video tool that halves production costs; TV ads slated by 2026.
[ Load more ]